What we do
We build privacy-first digital tools that automate paperwork, recover real money, and reveal the environmental cost of everyday choices — without selling your data. No accounts. No ads. No analytics SDKs. Trip data never leaves your device. The methodology is public and our environmental claims trace to peer-reviewed EU research.
Odoma Digipädevuse Selts (Odoma Digital Competence Society) is an Estonian public-interest non-profit. Our statute (§2(2)) lists six aims; this page describes how each translates into work today and what's coming next.
What we do today
Sustainable mobility — measurable in money and CO₂
Our flagship project, Odoma Tracker, sits at the intersection of two practical problems most drivers face: I don't really know how my driving affects the environment, and I don't really know how much my driving is costing me. We answer both with the same data — GPS and motion sensing — and the same privacy posture: nothing leaves the device.
The environmental layer is grounded in two EU research programmes — ecoDriver (FP7, the EU's 7th Framework Programme for Research) and GamECAR (Horizon 2020) — which document a sustained behavioural improvement of 2.5–6.6% in fuel efficiency once feedback is built into the daily drive. For a typical car covering 12,000 km/year at 7 L/100 km, that translates to roughly €35–95 in fuel savings and 50–130 kg of avoided CO₂ per year — without buying anything new.
That's a modest number per individual. The point of the public-interest framing is the aggregate: every install carries the same evidence-based feedback, the cost per additional user is near zero, and the environmental effect compounds across the user base. This is the part of our mission designed to scale.
→ Try Odoma Tracker: App Store · Google Play → Read the methodology
Household budgeting and financial literacy — where the bigger numbers live
This is the part of the app that returns real money to its users.
Self-employed people, field workers, sales reps, contractors, NGO staff with company cars — all of them are required by tax authorities to keep a sõidupäevik (trip log) to claim mileage compensation or deduct vehicle expenses. The traditional way of doing this is manual: write down the odometer reading, the destination, the purpose of the trip, every single trip, every single workday.
The cost of this paperwork is rarely counted, but it's substantial:
- Time. A driver doing 4–8 business trips a day, 220 working days a year, spends 40–100 hours annually just on logging — before any reconciliation, missed-trip reconstruction, or dispute resolution. At a moderate professional rate of €20/hour, that is €800–2,000 of working time per year, every year, on a task that produces nothing.
- Accuracy. Manual logs systematically under-capture trips: forgotten short drives, lost receipts, "I'll log this later" entries that never get logged. For a driver claiming 15,000 business km/year at the Estonian statutory rate of €0.50/km, even a conservative 10% under-capture means €750/year of legitimate compensation never claimed — money the driver was entitled to and silently left on the table.
- Compliance friction. When the paperwork is painful enough, some drivers stop claiming altogether, or claim less than they're entitled to, or claim sloppily and risk an audit. None of those outcomes serve anyone — not the driver, not the tax authority, not the formal economy.
Odoma Tracker removes that tax. Trips are detected automatically, classified as business or personal, and exported as tax-ready PDF reports matching statutory formats. In Estonia the reports comply with statutory mileage rates and monthly caps, and employers can gather the logs of all their drivers in the Odoma dashboard. Finland and Poland have native localisation and rule sets; other jurisdictions to follow.
For an active business driver, the combined annual benefit is on the order of €1,500–4,500 in recovered time, accurate compensation, and reduced fuel consumption — orders of magnitude above the eco-feedback figure on its own. It's worth saying plainly: this is a sustainable-development tool, but the path to scale runs through making compliance painless.
In 2027 we will broaden this framing toward fuel costs, EV-vs-ICE total cost of ownership, and home energy.
Digital and media literacy
We build tools and training that help people read and evaluate digital information — including their own data. Odoma Tracker is itself a literacy artifact: it shows users their driving traces, explains what GPS jitter means, and shows how confident any CO₂ figure is. Documentation is open and citable.
Where we're heading
Information access and open data
Our products ship in eight languages by default — Estonian, English, Russian, Finnish, Polish, German, French, and Spanish. Translations are human-edited, not machine-generated, including for minority-language communities in the Baltics and the Nordics.
In 2026 we begin integrating Estonian open environmental data — starting with the Estonian Environmental Agency (Keskkonnaagentuur) air-quality feed — into the Tracker's feedback layer.
Public-interest digital services and media
The umbrella under which the other aims sit: web publications, methodology papers, an open Impact dashboard, and the odoma.ee website you are reading. Our commitment is permanent: free, ad-free, open methodology, accessible by design.
Transparency in construction-project cost control
A long-term direction in our statute. Large public construction in Estonia and the EU shares the structure of an environmental-data problem — complex, hidden, socially important. When we have the right partner and the capacity to do the topic justice, we will open a dedicated project here.
What ties these together
A single stance: digital tools, built for the public interest, privacy-first, open by default. We do not sell user data, run ads, or build proprietary moats around the methodology. We are registered under Estonian public-benefit rules — those obligations are written into the statute, not a marketing claim.
That places us between two familiar shapes: we are not a commercial app dressed in green, and we are not a literacy NGO without a working product. We sit at the intersection — a working consumer-facing tool, publicly available, with the methodology and any future impact figures held to public accountability.
Roadmap
2026
- Stabilise Odoma Tracker engine — publish start/stop detection accuracy benchmarks
- Methodology v2: peer-reviewable CO₂ calculation walkthrough
- First Estonian open-data integration: Keskkonnaagentuur air-quality feed
2027
- A second domain product under aim (d): household financial literacy on energy and total cost of vehicle ownership
- Public Impact dashboard with k-anonymised aggregate behavioural effect numbers
2028+
- Open-data publishing of derived (anonymised) datasets
- Training programmes with Estonian schools and adult-education centres
- Public-sector partnerships on data-literacy curricula
Get involved
→ Install Odoma Tracker: App Store · Google Play — free, no account, no ads → Read the methodology — version-tracked, citable → Share an idea or upvote others — public board we use to plan what's next → — partnerships, research collaboration, public-sector pilots